Wednesday, June 09, 2010

I say, Kingfish! Dis heah be o-fensibe!

Randy Newman said it best in 1974, some 13 years after this ad for a "Negro" station in New York City ran in Broadcasting:
Now your northern nigger's a Negro
You see he's got his dignity
Down here we're too ignorant to realize
That the North has set the nigger free

Yes he's free to be put in a cage
In Harlem in New York City
And he's free to be put in a cage on the South-Side of Chicago
And the West-Side
And he's free to be put in a cage in Hough in Cleveland
And he's free to be put in a cage in East St. Louis
And he's free to be put in a cage in Fillmore in San Francisco
And he's free to be put in a cage in Roxbury in Boston
They're gatherin' 'em up from miles around
Keepin' the niggers down
YOU JUST have to love the use of stereotypical dialect -- "lib" -- for the purpose of selling a "Negro" radio station to Madison Avenue. Would that were the only demeaning stereotype:

"Whether you sell a LIBation or appeal to the LIBido only WLIB can do the effective job."

Because "Negroes" are all about drinking and screwing, don't you know? Hell, add 'bling" and capping somebody's ass, and you've just described your average hip-hop station in 2010.

Isn't it AMAZING how much more enlightened we've become since March 27, 1961?

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