Did you have a friend who, in a roundabout way, is why you do what you do today?
Was that friend, by chance . . . a radio station?
As it happens, I am among that geeky subset of folks who can answer yes to that. My radio friend's name was WLCS, also sometimes known during various eras as the Big Win 910 or the Big 91. It made up a big part of the soundtrack of my youth and, sometimes, it was the bright spot during some dark days.
If you appreciate 3 Chords & the Truth, there are a small number of the radio stations of my youth in Baton Rouge, La., that you can thank. WLCS is at the front of that list.
FORTY YEARS ago today, the Big 91 faded into the mists of history. Now it lives only in the memories of those of us who are, as they say, "of a certain age" . . . and as part of the Big Show.
WLCS was, I'd argue, a higher form of social media than what we call "social media" today. Oftentimes, today's social media is downright antisocial. The radio of my youth actually brought people together. The media of today often drives people apart.
I REALIZE this might come off as the whining of an old man, a geezer complaining that things absolutely were better back in the day. I am from the Deep South; that tends, if one is honest with oneself, to immunize against silly nostalgia.
But some things were better. The Big 91 was one of those things. I have it to thank for this thing we call 3 Chords & the Truth.
And, like a friend who has slipped this mortal coil, it lives on. It lives in our memories and in our hearts, and -- in a way -- it lives on right here.
It's 3 Chords & the Truth, y'all. Be there. Aloha.