Showing posts with label fads. Show all posts
Showing posts with label fads. Show all posts

Friday, May 31, 2019

How to create middle-age stranglers

May 30, 1966.

Buddhist monks were setting themselves alight as the war in Vietnam intensified apace. Surveyor 1 headed for the first soft lunar landing of an unmanned American spacecraft. The Klan was being the Klan in Denham Springs, La. -- which meant that Denham Springs was just being Denham Springs.

And "A WOWIE ZOWIE ZING-A-LING SWING-A-LING THING" had just hit Baton Rouge. The Teen-Age Rattler apparently was "the new fun sensation sweeping the nation."

The reaction to this, no doubt, from every person old enough in 1966 to have spawned a teenager was "Oh, joy." Note the lack of an exclamation point.

THE TEEN-AGE RATTLER was billed as being some sort of bad-complexioned, ill-tempered, bastard child of a hula hoop and maracas.

The "bad-complexioned, ill-tempered and bastard child" parts of the description are solely mine.

I gotta tell you that, as a 5-year-old kid in Baton Rouge on Memorial Day 1966, I would have loved this shit. My parents, not so much.

BUT WAIT! THERE'S MORE!

For just a measly extra buck, you could buy a 45 single of the original Teen-Age Rattler song, "as recorded by the sensational Happy Four quartet." As opposed to the sensational Happy Four septet.
Considering that you could go down to the TG&Y dime store and buy a hot-off-the-record-press copy of the Beatles' "Paperback Writer" for something like six bits, I can't see the Happy Four's rattlin' wreck of a hack promotional song as much of a bargain.
THEN AGAIN, this is the 58-year-old me talking and not the 5-year-old me talking. On the other hand, the 5-year-old me had his share of Beatles' records. Until July 1966, that is.
July was the month John Lennon's "we're more popular than Jesus" interview hit the States, and Mama busted up my Beatles records. It was Louisiana; she was far from alone. Apparently, cracking up commie records from Limey purveyors of beatnik music was less inconvenient than actually attending worship services.

Not that I'm still bitter or shit.

BUT BACK to May 1966 and the Teen-Age Rattler.

At the time, the Teen-Age Rattler made no impression on the pre-kindergarten me whatsoever. As a matter of fact, I'd never heard of the things until . . . well . . . today.

My best guess is that the "Rattle in the morning . . . rattle at night . . . rattle anytime . . . it's dynamite!" sensation was a sensation in the same vein Donald Trump is sentient -- hardly.

After all, there DID come to be a Generation X. That could not have happened had the "greatest generation" quite understandably been driven to cut short the rattling lives of their rattling teen offspring.

Now let us speak no more of this. We wouldn't want to give rogue youth social-media "influencers" any ideas.