Showing posts with label Broadcasting magazine. Show all posts
Showing posts with label Broadcasting magazine. Show all posts

Wednesday, October 10, 2012

Ready for the end of the world

Summer had given way to fall in October 1962, and WAVA radio in Arlington, Va., rolled out its plan for dealing with The End of Everything.

In the Oct. 15 edition of Broadcasting magazine, the station's owner outlines how he and his staff will deal with a nuclear attack on the United States until everything got back to normal. In 1962, wild optimism and massive denial was as good a game plan as anything, particularly for WAVA owner Arthur W. Arundel.

"The announcer on duty will remain at his post," the Broadcasting article went, explaining that "all other employees are excused to follow individual or family civil defense plans and to report back to the station after the attack is over and there is no danger of radioactive fallout.

"Payday will be Friday as usual," Mr. Arundel states.

Halfway through October 1962, Arundel had no idea how close he would be in mere days to implementing WAVA's not-so-doomsday plan. On Oct. 16, the Cuban Missile Crisis began. And on Oct. 22, President Kennedy went on national television to give Americans the fright of their lives.

Don't you know? It's the end of the world. Payday's on Friday.

Sunday, July 01, 2012

This used to be news

This weekend before America's birthday, how about we take a minute to reflect on the way things used to be -- and how far we've come in less than half a century?

This story ran in the Aug. 19, 1963 edition of Broadcasting magazine, recounting a bold advertising move made by Lever Brothers. That bold move? Integrated advertising.

In August 1963, when your 51-year-old correspondent was a 2½-year-old child, it was a risky thing for TV commercial for Wisk detergent to feature an African-American Little Leaguer.

We used to call blacks "Negroes" or "colored" then, and that's when we were being polite. And Lever Brothers, the makers of Wisk and other household products, felt the need to send "letters to its six advertising agencies informing them of its decision to 'take affirmative action' in the representation of minority races on TV."

In 1963, color television was still a big deal, too. In 1963, that Wisk ad absolutely represented being more of "your all-color station" than many areas of these United States had bargained for.

Food for thought.
Happy Independence Day.

Thursday, May 31, 2012

The difference a half-century makes

This headline in 2012 would be fraught with possibilities of meaning.

Likely, you'd be looking for the words "contraceptives," "sexually transmitted diseases" and "risky behaviors" somewhere in the rest of the advertisement.

But this particular ad, from a June 1962 edition of
Broadcasting magazine, just wanted to make the point that young American women had pretty atrocious eating habits. The suggestion was that adults needed to encourage teen girls to eat a healthy diet, exercise . . . and drink their milk.


The sponsor? The American Dairy Association.

Living in the past has its merits -- one of them being not contemplating our present.

Monday, April 16, 2012

Do the Freddy

Click on photo for higher resolution.
Click here for PDF of magazine.

Continuing on the theme of TV snark . . . behold this 1955 ad in Broadcasting-Telecasting magazine, a sort of birth announcement for my hometown's second television station, WBRZ.

Although, it does kind of tell you much of what you need to know about
Channel 2. And Baton Rouge.

First, there is a difference between what you come to expect out of Madison Avenue and
what you come to expect out of the Manship family. Second, the Manships never would have hired Don Draper. Third, this ad is enough to make Freddy Rumsen pee his pants.

THERE ARE Mad Men, and then there are madmen.

"Advertise on Channel 2. We'll give your account to the crazed love child of Count Macabre and Orene Muse!"

You don't get this because you had to be there.
Trust me.

Tuesday, February 14, 2012

These parts, back in the day

It was a different time in the great Midwest.

Farmers were farmers . . . and radio was radio. You get a picture of that from the Oct. 28, 1946 edition of Broadcasting - Telecasting magazine.

Yet. . . .

Yeah, this is the Midwest I know, all right. Things change, but this part of God's good earth doesn't change completely.

Thursday, September 29, 2011

Simply '70s: All I want for Christmas

Santa: Click on ad for better resolution!

Dear Santa,

I know I'm jumping the gun a little bit, this being just the end of September, but I figured you'll need a little lead time to get this for me.

I don't know how many Spotmaster 5300 Multi-Deck broadcast cart machines there are out there anymore. I enclosed a 1976 ad for one from Broadcasting magazine so you can see what it looks like. If you find a Spotmaster 5300 Multi-Deck broadcast cart machine, you probably will have to have your elves fix it up some so I can play with it.

It's like a great big 8-track tape deck, only with six fewer tracks and more better sound quality!

I used to use a deck just like this a lifetime ago at WBRH, 90.1 FM, the booming 10-watt radio voice of Baton Rouge High School. Since it's probably too much of a job even for Santa to transport me back 35 years (and many more than 35 pounds), this, I suppose, will have to do.

I hope you can find me one of these, Santa . . . that would be really swell!

Oh, the fun I could have!

Please give the reindeer some apples for me.


Monday, March 14, 2011

Simply '70s: News for the hard of hearing

In October 1973, Broadcasting magazine reported on how Boston's public-television station would begin captioning the nightly network news for the hard of hearing.

This lasted a while, but a couple of years later NBC came up with a better method of making TV news accessible for those with hearing difficulties.

The new technique certainly beat slaving over a hot Vidifont keyboard for hours and hours every night, and it offered the possibility of real-time translation -- as opposed to every newscast being delayed for hours while being captioned.

Thursday, March 10, 2011

Monday, February 28, 2011

Simply '70s: Defund public broadcasting

If you hadn't noticed, there was a hell of a fierce debate going on about federal funding of public broadcasting. In 1971.

Why, we could have the specter of taxpayers funding a fourth network! Both on television and on the radio. We hear they're very liberal. Not friendly at all to conservative values.

And what about localism?

Tsk, tsk. There's something very un-American about this whole pointy-headed enterprise, I tell you.