Showing posts with label Look magazine. Show all posts
Showing posts with label Look magazine. Show all posts

Wednesday, December 10, 2008

The problem with print

Before cable TV, before the advent of the 24-hour news cycle, before the Internet, before society cracked up and then splintered into ever-smaller demographics, time marched on at a more leisurely pace.

Instant was for coffee, oatmeal and Polaroid pictures. We still had attention spans exceeding that of a fruit fly.

Look . . . Dec. 17, 1963

a prominent place in the media world for excellent general-interest magazines like
Life and Look.

Imagine a world where, for example,
Time and People could coexist inside the same cover. That would have been Look.

Sort of.

Then came Nov. 22, 1963, and the world lost even more of its innocence . . . and its patience.

SUDDENLY, a couple of weeks could be a lifetime -- worlds could change. Presidents could be murdered. Eras could end.

Magazines like
Look, with their long lead times between deadline and hitting the magazine rack, could look tragically out of it tragically quickly. As do newspapers in 2008, when the Web renders them yesterday's news before today's edition hits your driveway.

The handwriting appeared on the wall long ago . . . the second the Internet could deliver the depth of print at the speed of TV. And at the right price, too.


It's not like the world is slowing down or anything.

I guess John F. Kennedy did lose after all. In many ways, so did we all.

I miss magazines like Look.

I'll miss the Daily Blab, too.