Showing posts with label insecticide. Show all posts
Showing posts with label insecticide. Show all posts

Monday, July 02, 2018

Kills all your bugs . . . and everything else, too

Morning Advocate, June 25, 1948

When I was a kid in Louisiana, you went for the Flit whenever bugs needed killin'.

And when I would ask my Yankee wife to fetch me some Flit, what I'd get instead was a look somewhere between quizzical and "Are you suffering aphasia because you're having a stroke?"


I'm lying. The look was more like "I married one of Those People why, exactly?"

Flit
Flit. FLIT, dammit! Don't you speak you some English, yeah? F-L-I-T. FLIT! To kill dem damn red wasps!

Now, by the time I got married to an uncomprehending Nebraskan, Flit-brand bug spray wasn't exactly a household name or found on store shelves when you were out makin' groceries. (Forget it, it's not important now.)


BUT WHAT'S important is that it's easier than saying "bug spray" or "insecticide." You save -- at a minimum -- four letters and any number of syllables. That saved time just might be the difference between life and welts when the red wasps done got all stirred up.

So, just now I asked Mrs. Long Suffering exactly what the hell they called Flit in Omaha.

"I don't know," she replied. "Bug spray? Raid?"

Well, that's fine if the kind of Flit you want is Raid. But what if you want Black Flag Flit?

It's like when you're thirsty. Sometimes, you want Co-Cola Coke, but other times, the kind of Coke you want is Seven-Up. Maybe Pepsi Coke.

And maybe the kind of damn Coke you want is Dr. Pepper. Usually around 10, 2 and 4 o'clock.


Also Flit

OR MAYBE you just need the damn Flit, because them flying, red sons of bitches are coming for you . . . and you don't care whether it's Raid, Black Flag or sarin gas.

But no. You needed the Flit, and all you got was an annoyed and confused look from your strangely uncultured spouse. And now it's too late.

All you need to get now is some ice out of the Frigidaire.