Showing posts with label outdoor. Show all posts
Showing posts with label outdoor. Show all posts

Monday, July 14, 2008

What if advertising were fun again?

The NE Creative advertising blog wonders why some of Omaha's abandoned grain silos, for example, haven't been put to good use as outdoor advertising. That's a good question.

I'M NOT AN AD MAN, and I don't play one on television . . . but my late father-in-law was. And in looking at what's left of the massive old silos adjacent to I-80 near the middle of town (Hello? Interstate 80 . . . major cross-country route . . . heavily used by weary truckers, travelers and drug runners), I see gigantic cans of energy drinks.

Like Red Bull.

PODNA, that's an outdoor ad you absolutely, positively can't ignore.

In fact, it's not just an ad, it's a tourist attraction. An honest-to-God tourist attraction.

And what if -- for 100 miles east and west of the giant Red Bull cans -- the maker of the energy drink bought billboard space and used it for oversized Burma Shave signs . . . only for Red Bull. Halfway across a transcontinental expressway. Full of people who absolutely, positively don't want to get drowsy and fall asleep at the wheel on a long, long drive.

Heck, for that matter, why not have an interactive campaign where you get Red Bull drinkers to write the Burma Shavesque rhymes for the billboards. Make it a contest. Best 100 go onto the billboards.

It's not brain surgery, but it sure would be fun.

NOW, IF SOMEONE takes this idea and runs with it, remember that I am not a greedy man. But papa sure could use an iMac and a MacBook Pro.