Wednesday, December 01, 2010

Your Daily '80s: Fight the last war, lose the next

Fall 1983.

Apple and its co-founder, Steve Jobs, have massed it forces for a frontal assault on the Evil Empire, otherwise known as IBM. The Macintosh attacked the Empire early in 1984, then fell back under a withering assault from . . . Microsoft and its new Windows operating system.

Jobs left Apple in 1985, victim of a botched coup d'etat against the CEO he hired, John Sculley. Apple was nearly broke by 1997 . . . at which point Jobs came back to lead a renaissance of the company, which began to dominate in products not Macintosh.

Now behemoth Apple girds for battle with behemoth Google as behemoth Microsoft continues being Microsoft but can't compete with Jobs in anything except the operating-system market. Right now, Apple looks unbeatable.

And it will until it is.

There's a moral in that -- not that anybody ever pays attention to it.

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