Thursday, May 20, 2010

Trad media's murder machine

Dear traditional media:

Wondering where all your advertising went?
I think I just found it.

Here's the new advertising formula: Make a catchy video. Put it on
YouTube. Wait for it to go viral.

The Coca-Cola "Happiness Machine" video has attracted almost 2.3 million viewers so far. The only cost was that of producing it.

It's a new world, traditional media.
You may not be part of it.

HAT TIP: Inside Music Media.

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