Onward Christian soldiers. . . .

Instead of teaching the children and renewing a culture, a group of Christian jihadists finds it's much easier to just make asses of themselves railing against nekkid mermaids.

The Minneapolis Star-Tribune has the scoop on Starbucks' morning cup o' ho:

Seems that one person's smut is another person's morning latte.

A Christian group out of San Diego has found grounds for outrage over the new retro-style logo for Starbucks Coffee.

The Resistance says the new image "has a naked woman on it with her legs spread like a prostitute," Mark Dice, founder of the group, said in a news release. "Need I say more? It's extremely poor taste, and the company might as well call themselves Slutbucks."

The group, which claims more than 3,000 members nationwide and has found a place advancing various conspiracy theories, is calling for a national boycott of the coffee-selling giant.

The logo will run on Starbucks cups for "several more weeks," said company spokeswoman Bridget Baker, and will live on as the logo for Pike Place bags of coffee.

The image is a less-revealing throw-back version of what the chain used for many years starting when it first opened in Seattle in 1971. That original logo was resurrected in its Pacific Northwest outlets for a time in 2006 to mark the chain's 35th anniversary.

(snip)

The explanation for that initial logo design is explained in the book "Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time," written by company founder Howard Schultz:

"[Creative partner Terry Heckler] poured [sic] over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store's original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself."

OF COURSE, while our brave and fearless Christian soldiers are defending against the expected onslaught at Pas-de-Calais, the enemy has been having its way with the Normandy sector of the cultural landscape.

Our hapless army has lost its children and surrendered all the parts of the culture that matter. Better, I suppose, to rail against the Starbucks mermaid's bodacious tatas, then beat a hasty retreat into a cultural ghetto that leaves most right-minded folks hungry for "the good stuff" over at Satan's Place.

Sounds like a winning battle plan to me.

FOR WHAT IT'S WORTH, I suppose we're fortunate that Starbucks didn't bring back its original 1971 logo, pictured at right.