Tuesday, June 12, 2007

Oh, for cryin' out loud!

I am so happy I wasn't drinking coffee just now, 'cause I'd be cleaning off the computer monitor instead of typing this. It would have been Spit Take City.

From The Associated Press:

CBS Corp. Chief Executive Leslie Moonves shot back at former CBS news anchor Dan Rather on Tuesday, saying his characterization of the network "tarting" up its newscast with anchor Katie Couric was "sexist."

Rather, speaking by phone on MSNBC's "Morning Joe" program with Joe Scarborough Monday, said CBS had made the mistake of taking the evening news broadcast and "dumbing it down, tarting it up," and playing up topics such as celebrities over war coverage. The comments subsequently appeared in blogs and in a story published Tuesday in the New York Daily News and the New York Post.

While referring to his successor, Couric, as a "nice person," Rather said "the mistake was to try to bring the 'Today' show ethos to the 'Evening News,' and to dumb it down, tart it up in hopes of attracting a younger audience."

Moonves, asked about the remarks at an appearance in New York sponsored by the S.I. Newhouse School of Public Communications at Syracuse University, called the remarks "sexist" and said he was surprised at the amount of negative coverage Couric was receiving. Couric, the first solo female news anchor, has been struggling in the ratings.

"She's been on the air for nine months," Moonves said. "Let's give her a break."

Couric started strong but has settled into a distant third in the evening news ratings race. Last month her "CBS Evening News" set a record for its least-watched broadcast for at least two decades, then broke it the very next week.

Rather left as "CBS Evening News" anchor in March 2005 and cut ties to the network a year later. He continued to be dogged by controversy surrounding his role in a discredited story about President Bush's Vietnam-era military service.

Moonves said he "absolutely" had confidence in Couric and the direction that CBS's evening was going, saying it was imperative to reach younger audiences. Evening news broadcasts couldn't continue to have audiences that are mainly over 60, Moonves said, otherwise "the evening news will die."

NO, LES, Rather wasn't being "sexist," he was stating the obvious about your hiring of Couric to present the evening news. He was stating the obvious about the "junk culture" values now driving American broadcast "news" (for lack of a better term).

And by the way, Les, this would be sexist. A typical bit by the guys you have doing the morning show on one of your New York FM stations, and syndicated on several other CBS stations.

They're the sexist ones, Les, not Dan Rather. And you like having them around just fine.

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