Friday, May 15, 2009

Nebraska's great plate debate (again)

The great plate debate rages on in the Great State.

This, as reported by the Omaha World-Herald, is the latest salvo . . . on behalf of Nebraska's slighted professional graphic-design pros:
A leading Nebraska advertising executive is urging a design do-over for the new state license plate.

Jim Lauerman, chief executive officer of Bailey Lauerman of Omaha and Lincoln, said the four "embarrassing" designs now being considered should be scrapped as not bumper-worthy.

Instead, Lauerman offered to enlist graphic artists from the state's top marketing firms to, at no charge, design a new plate that would convey a sharper image for the state.

"This is an opportunity for millions and millions of exposures to express your (state) brand. Why wouldn't you take that opportunity?" said Lauerman, who grew up in the farm town of Stromsburg, Neb.

His offer - the latest criticism of the license plate designs - landed with a thud on the doorstep of Gov. Dave Heineman, who was out of his Capitol office on Thursday.

"The governor has made his comments on this issue," said his spokeswoman, Jen Rae Hein.

Translation: He likes the four designs submitted, as he's said before. He's sticking to his license-plate-picking-guns, even though naysayers have sent a wave of critical letters and e-mails to The World-Herald and other newspapers.
YES, YOU COULD turn matters over to the professionals, and somebody might decide that Nebraska's modern branding needs require something hip, now, happening and symbolically avant garde. (See above.)

That's my abstract statement about the state's unity through diversity. And, being that the '70s are hot once again, it has that certain funky, earth-toned sumpin' sumpin' going for it.

Actually, it's supposed to be a joke . . . but I've seen weirder things that weren't.

OF COURSE, vee haff veys of settling such license plate disputes here -- ways that are pretty straightforward. OK, really straightforward. This was the not-so-elegant 1984 solution:

COME TO THINK OF IT, though, that would be an improvement over some of the contest choices.


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