Tuesday, February 11, 2020

The best thing about outmoded technology


Fifty years ago, in February 1970, Polaroid Land Cameras were a big thing.

In fact, Polaroid represented instant photography -- pull the undeveloped film out of the camera (and the film was the picture) -- wait a minute (or 2 minutes for color), and you could see what you just took. Will miracles never cease.

Oh, don't forget the flashcubes or flashbulbs if you're going to be taking pictures indoors.
 
Omaha World-Herald -- Feb. 12, 1970
THE TECHNOLOGY of my youth was much more advanced than what we have today, what with taking film-free, electronical "pictures" on one's telephone, which hasn't even the decency to be attached to a phone outlet by a long cord.

With the Polaroid and its Colorpack film, by God, you got 10 exposures, and that film wasn't cheap -- because People Smarter Than Yourself didn't want you wasting time and resources taking pictures of stupid things.

Like yourself.

In 1970, if you tried to take a selfie with a Polaroid camera, it would not go well for you. For one, you would be seeing spots -- still -- in 2020. And that's
assuming you didn't have a bad flashbulb that . . . how shall we put it . . . blew up.

Now, it wouldn't matter at all that the selfie would be completely out of focus. That's because all you would see would be the bright white of the flash bathing your now blind-ass self.

Of course, you could try taking a selfie as people did back then -- in a mirror. In a very well-lit room so you could avoid shooting a flash into a mirror . . . which, again, probably would not go well.  

FUN FACT: Did you know that until, in historical terms . . . yesterday, all selfies showed backward people pointing backward cameras much like the one in our Calandra Camera ad, a


I had a Polaroid camera in 1970, and I am happy to report there are no blurry, washed-out selfies of my Ernie Douglas-looking self. If you know who Ernie Douglas was, you remember the blessed days when taking a selfie was a process involved enough to deter people vain and unserious enough to want to take one.

History giveth, the present taketh away.

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