3 Chords & the Truth: The vast wasteland at 75

A country can't become awash in television -- and TV commercials -- all of a sudden. You have to start somewhere.

Broadcasting, July 14, 1941

Somewhere was New York City exactly 75 years ago. On July 1, 1941, Newton Minow's "vast wasteland" of commercial television consisted of Channel 1, Channel 2 and Channel 4. But Channel 4 was still "experimental" and couldn't run ads, so that leaves us with Channels 1 and 2 -- WNBT (NBC) and WCBW (CBS) -- on that august prewar day in July.

Yes, Virginia, there was a Channel 1 until 1946.

On that July day three-quarters of a century ago, the National Broadcasting Company was the first to "go to commercial." Before the start of a Brooklyn Dodgers baseball game, a WNBT camera focused on a test pattern, and in that test pattern was a clock -- a Bulova clock. And that was the first television ad.

The things have been with us since . . . annoying us, amusing us and giving us time to make a trip down the hall. I guess that's well worth taking note of on this week's edition of 3 Chords & the Truth.

IN OTHER WORDS, get yourself ready for an entire set of songs devoted to the boob tube. With a little luck, video won't kill the Internet radio star.

Also get yourself ready for a jazz set, a sweet set and a hot one, too. Variety, as they say, is the spice of life.

Or so we've been told. I guess that's why this little program from Omaha, by God, Nebraska is so dad-blasted eclectic.

You are listening to 3C&T, Omaha. Bulova watch time is . . . time to turn on the Big Show and listen to the music.

It's 3 Chords & the Truth, y'all. Be there. Aloha.