Apparently, the Germans are decades overdue

G*ddamn Krauts.

A few centuries of religious wars, Karl Marx, the Franco-Prussian War, World War I, Adolf Hitler, World War II and the Berlin Wall apparently weren't enough for Everybody's Favorite Troublemakers.

No, that wasn't enough, because they largely left out the dogs. Until now. Until Gunther and Georg decided that multinational conglomerates need to start targeting ads at our pets, not just our kids.

If there's anything I don't need, it's Molly and Scout watching their favorite shows on television, and then pestering me after every Beneful commercial just like I did my parents for Great Shakes, G.I. Joe and a Gilbert American Flyer train set.


But no. It's not enough that me and the missus drag our sorry asses to Hy-Vee every week to get dog food by the sackful for the two simple-minded loafers getting dog hair all over our couch while we're out of the house.

Now we have to have the little bastards reminding us that it's either a sack of Beneful atop the fridge or a puddle of piss on the dining-room floor.


AND WOULDN'T you know that, according to Reuters, the people destined to throw the world into chaos every generation or three, those g*ddamn Krauts, are behind the whole doggone thing:

Nestle, one of the world's biggest makers of pet food, said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.

"Dogs' hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds," said Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany.

Nestle asked experts in pet behavior in the United States to research what would appeal to dogs and used the results to create the 23-second commercial for its Beneful dog food brand.

The advert, to be screened on Austrian television this week, features a tone similar to a dog whistle, which humans can barely hear, as well as an audible "squeak" like the sound dogs' toys make and a high-pitched "ping."

"So delicious, so healthy, so happy," ends the commercial in German, which features a dog pricking up his ears.

"The television commercial aims to reach both the pet and the owner, supporting the special one-to-one relationship between them," said Xavier Perez, Brand Manager of Beneful for Europe.

NO, IT'S NOT enough that Molly yaps and yaps and yaps at me when it gets within two hours of meal time, and that the elderly Scout attaches his creaky little body to my leg like a furry tumor. Now it's going to start in the middle of Rin Tin Tin reruns whenever the Beneful commercial comes on.

"DAD! DAD! DAD! Beneful! Now! Get Beneful! Food! Food! Get Beneful! Now! We'll pee!"

Just. F***ing. Great.

G*ddamn Krauts.