Sunday, November 23, 2008

Please come home! I'm a changed city!

Come January, Baton Rouge chamber-of-commerce types will start searching far and wide across the South for prodigal sons (and daughters) to lure back home. They're promising to slaughter fatted calves and everything.

OR SO SAYS The Advocate, the city's daily. The next two photos, meanwhile, represent what Abandoned Baton Rouge says. Which truth, do you reckon, is closer to THE truth?

A $100,000 campaign, funded by businesses and possibly the state, will carry the “Welcome Back to Baton Rouge” theme through outdoor advertising and targeted business and specialty magazines.

It’s not associated formally with the Baton Rouge Area Foundation’s Creative Corridor campaign for branding the Interstate 10 and Interstate 12 corridor. But the chamber campaign does seek a similar result, BRAC’s Adam Knapp said: bringing back young but seasoned workers to a Baton Rouge region that’s changed much for the better in the past decade.

“We have envisioned a program for marketing our available jobs in these areas where our college graduates are most dense, which is Houston, Dallas and Atlanta, and we’ll be launching a program along those lines,” said Knapp, the chamber’s chief executive officer.


Beginning in January, the chamber will seek to interest people with seven to 12 years of work, including management backgrounds, people who already have started families and people who may not have been considering taking their careers and families to Baton Rouge but who’ll listen to that possibility.

The campaign will drive those candidates to a Web site that taps them into the current state of Baton Rouge possibilities, including job opportunities and resources for trailing spouses making a move.

The second phase of the campaign would organize social events in each of the cities beginning in mid-2009 to tell expatriates “This isn’t the same Baton Rouge you left 10 years ago,” Odom said.

Baton Rouge Magnet High . . . and why most of it is slated to be rebuilt.

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