Thursday, May 31, 2012

The difference a half-century makes

This headline in 2012 would be fraught with possibilities of meaning.

Likely, you'd be looking for the words "contraceptives," "sexually transmitted diseases" and "risky behaviors" somewhere in the rest of the advertisement.

But this particular ad, from a June 1962 edition of
Broadcasting magazine, just wanted to make the point that young American women had pretty atrocious eating habits. The suggestion was that adults needed to encourage teen girls to eat a healthy diet, exercise . . . and drink their milk.


The sponsor? The American Dairy Association.

Living in the past has its merits -- one of them being not contemplating our present.

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