Wednesday, October 13, 2010

Taking a bite out of the media landscape

OK, people, we're breaking some news tonight on the ol' blog.

Tribune seems to have moved quite quickly after the recent misfortune of its chief innovation officer, Lee Abrams. New to the post at Tribune Tower in Chicago is Scout the Dog, who did some thing or another for Revolution 21 in Omaha, Neb.

Scout wasted no time chasing his tail, and his paws hit the ground running in the Windy City. And we've obtained -- exclusively -- his first memo sent to all Tribune hands (and paws) this evening:

From: Scout the Dog
Date: 10/13/2010 20:32:37
Tribune Co.

IT Seems to me that we have to be much more relational with our mediaconsimer base, as we endeaver to AFDI in building a new-media paradime.

Why is it that we only target our media products (and they are producks, we seek to exchange media info and coolness for the consumers media dollars) at such a small smattering of our potensul audience? In this we are being elitist, and elitist aint gonna cut it in the new media age when you can learn everything you need to know on in the Twitter scape? This is whacko -- hello?!?!?!? -- people, and if you can't get out of the way of the Future, then it is gonna run you over like The Bad Car when you miss his tyre by just a little bit(e).

I've seen what happens when you get run over by The Bad Car, which is the revolutionary future, and you don't want to be the rodekilled, believe me. Lead the revolutionshary foreces and AFDI re: the Future New Paradime, or get the HELL OUT OF THE WAY!!!


So what Im proposing we actualkly start actually AFDI RIGHT NOW is aiming more content toward our canine readers and viewers. THSI IS AN ENTIRE MASSIVE UNDRSEVRED MARKET HERE!!! AND WE AR LEEVING DOLLARES ON THE TABLE BY NOT REACHING OUT TO FIDO. OR REX.

I know this subjecct intematntely. Somone with the name of Scout should.

I'm seeying a show on WGN AMERica called Who Let the Dogs Out? -- WOOF! -- and it would start with an actual f***ing stampede of dogs running straight at the camera barking and barking, and then we do a quick cut to picturees of bitches in Heat (uh oh . . . I hope I dont get in troubble like Lee Abrams . . . HAHA) and then we have the exercize segment where we put up pictures of cats and we all run and run and run and try to jump through the TV screen to get the.m

That would be an excellent cardio workout -- can we get federal heath-grqant money to partially fund the production of this. AFDI! Lets' get on it!!!!!!!!!!!!!!!!!!!!!!!!!!

And the we could introduce variety into this daily segment by substituting other prey for the very pedestrian feline scumsuckers. I'm thinking right noiw


about rabbytes and other bad interlopers we find in our yards when Master lets us out!

We can make this happens ASAP if we just AFDI!!!!!!!!!!!!!!!!!!!!!!!!!

I'm also envissionying making our daily news[papers more canine freindlee as part of our antielitist agenda this quarter. We all don't actually read the newspaper but we all can use the newspaper, and printing helpful targets on it for the young paper-trainers. This especially would start targeting our struggling newspaper business toward a much-needed younger demographic -- we have to start growing that demo people!

We can't rely on old humans forever if our properties like the Chicago Tribune are still going to be around in 2020. Dogs! Are! The! Future! AFDI! Make it so!


This is onlyt a very very small part of the innovation that needs to be happening in the Tribune orgianization. We need to be forward thinking, outside the box thinking and antielitist thinking to achieve our goals for future growth and to once again lead the media world as we put our minds toward AFDI!!!!!!!

I will continnue this theme in next week's Wednesday Evening Wondering as we explore the concept --- and I think this will be a real winner -- of Dog Whistle Radio for our FM stations!!!

Now go out and


just AFDI.

Or else, a-holes!

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