Lower. The. Boom.

The family of Jennifer Strange -- who died of water intoxication in a Sacramento radio station's "Hold Your Wee for a Wii" contest -- is suing. I hope they take Entercom's KDND 107.9 FM for every penny the broadcast chain has.

The family's lawyers are right: Enough is enough, and a message must be sent.

Now, we just need the local district attorney and the Federal Communications Commission to fall into line . . . and lower the boom. Is it really too much to expect radio stations, for example, not to hold their "customers" in such contempt that they help kill them off?

LOWER. THE. BOOM.

NOW.

From AllAccess.com:

"This family has been devastated by a shameful, irresponsible and negligent act of premeditated recklessness," said ROGER DREYER, senior partner of the SACRAMENTO law firm of DREYER, BABICH, BUCCOLA & CALLAHAM. "The station knew this was a dangerous and potentially deadly stunt, but flippantly dismissed the dangers. Now three young children have lost their mother, and their father has lost his wife, because a radio station wanted to boost its ratings and increase its advertising revenue by taking advantage of a young woman who simply wanted to win a prize for her family."

DREYER said the suit should be a "wake-up call" for other stations sponsoring similar stunts. "Outrageousness at any cost has become the industry standard -- the trashier and more humiliating, the better," he said. "It's time to stop this recklessness."

As ALL ACCESS reported yesterday (NET NEWS 1/17) the SACRAMENTO COUNTY SHERIFF’S DEPARTMENT is launching a criminal probe and formal investigation into the death because of the now-dismissed MORNING RAVE's on-air comments, which seem to indicate awareness of the dangers of drinking too much water.

"Hearing the tape, it's very clear they knew of the dangers and could foresee that this could lead to JENNIFER's death," DREYER said. "They knew the health risks of drinking too much water, they knew JENNIFER was feeling ill, and yet they let her leave the station without warning her to call someone for help or seek medical attention. Their brazen disregard for her personal safety is numbing and inexcusable."