Your Daily '80s: A special 1975 edition

Before there were the 1980s, there were the 1970s.

Here, submitted for your approval, is a big heapin' helpin' of 1975, courtesy of the Big 91, WLCS, and the pilot of Baton Rouge's afternoon-drive airwaves, Don Simon. Enjoy.

And boogie on, reggae woman. Or something like that.

KLMS: It hit Lincoln right

OK, that was a snotty Omaha-centric remark about Lincoln and KLMS in the previous post. Mea culpa.

As my penance, here's a lot of really cool information about KLMS via a Nebraska Broadcasters Association tribute to the guy who ran it for so long, Lee Thomas.

Your Daily '80s: KLMS!

Down the road a ways from Omaha, in Nebraska's capital city of Lincoln, there once was a Top-40 blowtorch, KLMS.

KLMS was no KOIL, but then again, Lincoln is no Omaha. (What the hell did you expect me to say, Lincolnites?) But rock it did, once upon a time, and now those days when radio was radio are lost to the ages.

But echoes remain, like these 1980 commercials gleaned from YouTube.

And sports-talk KLMS, still hanging out on 1480 AM, gently weeps.

Building empires upon the ether

In 1954, there was no brighter star on the Omaha broadcasting scene than Todd Storz' KOWH.

Back then, it was pioneering -- right here in the middle of the Middle West -- a revolutionary music format that we'd come, eventually, to know as Top-40. And everybody (or so it seemed back then) had his radio tuned to 660 on the AM dial.

KOWH was it. One KOWH contest back then had listeners searching for prize money hidden in a book at an Omaha Public Library branch. Station devotees ripped the branches -- and their books -- apart looking for the cash.

The compensation the station paid to the unamused librarians was a small price to pay for a big, big PR buzz.

Amazing stuff for a little AM station that had to sign off at sundown every day.

STORZ SOLD the little station that could in 1957. He, by now, had much bigger radio fish to fry -- 24-hour radio fish to fry -- in much bigger radio markets.

KOWH was never the same. In Omaha, the Mighty 1290 KOIL became the home of Top-40 goodness. Twenty-four hours a day.

And KOWH became KMEO. And then KOWH again. Before it was KOZN. And now it's KCRO, talking about Jesus all day long to a minuscule audience.

Jesus never gets the good formats . . . or the ratings.

Neither does 660 on your AM dial in Omaha. Because nothing lasts forever, and we're all tap dancing on thin ice.

3 Chords & the Truth: Nine-10

This is the 3 Chords & the Truth episode of Sept., 10. 9/10, as it were.

I can't do an installment of the Big Show on 9/10 without immediately thinking of the Big Win 910, WLCS . . . the radio station of my adolescence.

Likewise, I can't think of recording 3 Chords & the Truth on 9/10 without doing some sort of tribute to radio's 910. Or at least the only 910 on the radio that matters to me.

So there you go. Now you know where we're going on this week's musical odyssey that we call the Big Show. I've said pretty much what I have to say about WLCS before in this space, so I won't belabor the point.

But I will rerun something I wrote a little more than a year ago, on the occasion of the 25th anniversary of the Big 91's demise. Read on -- and remember . . . it's 3 Chords & the Truth, y'all. Be there. Aloha.

* * *

ONE THING kids today will never know is what it was like to have your own radio station.

Not what it's like to be a bazillionnaire and own your own big-time broadcast outlet but, instead, what it's like to be devoted to a radio station, this hometown entity that plays cool tunes (well, mostly) and becomes your window on a world much, much larger than the hick burg in which you find yourself trapped. Face it, unless you're a kid growing up in New York, L.A. or Chicago, you think where you're from is That Which Must Be Escaped.

And I'll bet L.A. and New York kids probably want to flee to Paris or Rome. Maybe London.

You see, long ago, radio stations were living things. They were staffed by live human beings whose job it was to entertain and enlighten other live human beings. These were called "listeners," something radio has radically fewer of these days.

Oftentimes, way back deah den (as my mom says), people would find one station or another's personalities and music so compelling that the station, in a real sense, became "their" station. Listeners took emotional and figurative ownership.

They listened day and night. They called the DJs on the "request line." (And note, please, this was an era when "DJ" immediately brought to mind a radio studio, not a dance club.)

Listeners went nuts for the contests, whether it was the chance to win $1,000 or just a promotional 45. They'd pick up a station's weekly survey to see where their favorite songs ranked this week.

They'd wake up to the "morning man" and boogie down to the groovy sounds the afternoon drive guy was spinning out through their transistor radios.

Boogie down to the groovy sounds? Ah, screw it. You had to be there.

THE REAL business radio was in back during its second golden age -- the Boomer age of Top-40 AM blowtorches . . . and of laid-back, trippy FM free-form outfits, too -- was the business of making memories. That stations sold some pimple cream while selling even more records was just a happy accident, at least from the perspective of their loyal fans.

Back when the Internet was more like the Inter-what?, radio was the Facebook of its day. It told us about the world . . . and about each other. It served up new music for our consideration.

Likewise, a station's listeners formed the pre-social-networking incarnation of what became Facebook groups and fan pages. In short, between the hits and the ads, between the disc jockeys and the contests, radio was community.

All you needed to join was an eight-transistor job, or maybe a hand-me-down table radio in your bedroom, its tubes glowing orange in the darkness as the magic flowed from its six-inch loudspeaker.

AT ITS BEST, radio comforted the afflicted, afflicted the comfortable, lifted downcast spirits, was a friend to the lonely and provided the soundtrack for the times of our lives. To this day, I can hear a song and immediately think "WLCS, 1975," or "WTIX, summer on the Petite Amite River, 1972."

And every early December, my mind will drift back to a late night in 1980 when I was studying for finals at Louisiana State, with my head in a book and WFMF on the stereo. Bad news through the headphones, and -- at least for my generation -- "something touched us deep inside."

It was the Day the Music Died. Again.

Tonight my mind drifts back to Aug. 31, 1984. That was the night a close friend passed into that good night of blessed memory.

That night, the Big 91, WLCS, played its last Top-40 hit and left the Baton Rouge airwaves for its new home in the youthful memories of aging teen-agers like myself. Two-and-a-half decades later, it just doesn't seem right that it's gone.

OF COURSE, lots of things don't seem right nowadays.

That WLCS isn't there anymore -- hasn't been there for more than a generation -- is just one of them in the mind of one Boomer kid from a middling city in the Deep South. You can read about why that is here.

But a couple-odd decades in retrospect, it seems to me that Aug. 31, 1984, was in a way about as profound as the deaths of Buddy Holly and John Lennon -- the intangible end of something we still haven't quite gotten our minds (or our culture) around.

It's not that the actual deaths of Holly or Lennon, or of the "Big Win 910," precipitated some sort of musical or cultural cataclysm in themselves. It's just that things were happening.

And being that things were happening that more or less coincided with each instance of "bad news on the doorstep," it's handy to use these events as markers.

For me, the demise of WLCS -- and the deaths of many stations that were nothing if not actual life forces in their own cultural rights -- signals The Great Unraveling.

The unraveling of a common culture is what I'm getting at, I guess.

Lookit. As much as we kids claimed stations like 'LCS as our own, we can't forget that many of our parents listened, too. Or that Top-40 radio of old played what was big, period -- be that Jefferson Airplane or Frank Sinatra. Because of WLCS, I think I could comprehend more than my own little world of teen-age angst and teen-age fads.

And it's why I feel just as comfortable with Andy Williams and Tony Bennett -- and, yes, Ol' Blue Eyes -- as I do with (ahem) "harder" fare. My world is bigger, richer, more diverse because of a 1,000-watt AM station in a midsized Southern state capital too often prone to calling too much in life "good enough for government work."

Thank God, that couldn't often describe the Big 91.

And because "good enough" wasn't often good enough at WLCS -- because the men and women who worked there just did what they did and did it well -- I owe its memory more than I can repay.

If, after these 25 years, somebody were to require that I pen an epitaph for my long-dead friend, I'd write just this: WLCS played the hits.

And if you liked that. . . .

Hey, if you're going gaga for old Baton Rouge TV commercials for stuff that ain't dere no more -- and you know who you are -- I think you'll really freak for this thing on the Internets, Gene Nelson's Podcast.

What's not to love about hours of vintage top-40 radio from the Big 91, WLCS. Which, of course, ain't dere no more. Hasn't been for 26 years.

I LOVED that station. And I may have written about it previously.

I wonder what's being burned into the brains of young people today -- what memories, or old sights, or old sounds will instantly take them back to this present when it's long past in some uncertain future.

What is it they take for granted today that will tomorrow become a touchstone . . . a glimpse into an increasingly murky mind's-eye vision of who they were?

I don't know. Neither do they.

Me, I have my old memories. And the sights and sounds of what helped make me who I am today -- God help us all.

Been there. Done that. And I can log onto Café Press and make the T-shirt.

The Mid-Continent formula

For Todd Storz, it all began in 1949 at a little 500-watt daytimer in Omaha, Neb.

He and his brewing-baron dad bought KOWH radio from the Omaha World-Herald, which apparently had run the struggling station as something of an afterthought to printing the day's news on dead trees.


TWO YEARS later, in December 1951, KOWH was the biggest thing in the Big O.

In 1955, Storz' second purchase, WHB in Kansas City, was well on the way to similar success. As was WTIX in New Orleans, the third station in the Mid-Continent Broadcasting Co., chain.

THESE ADS for the Storz chain, found in the 1955 Broadcasting Yearbook and the April 13, 1953 edition of Broadcasting, attribute the stations' speedy rise to "the Mid-Continent formula." Roughly speaking, that formula grew from a skeleton of "spaced repetition" of hit records, hourly newscasts and non-stop fun promotions.

What the trade ads called "the Mid-Continent formula" soon enough swept the radio world and saved a dying industry, one nearly obliterated by the rapid rise of television.

What we came to know it as was much simpler -- Top 40.

Todd Storz died in 1964, of an apparent stroke at just 39. But his radio kingdom survived him and went on for years after.

And his creation lives on in the rock 'n' roll hearts of we who are forever young.

Just like Todd.

'Sweet' sign at the supermarket

Here's the deal. It's always yesterday somewhere.

And in the parking lot of the Peony Park Hy-Vee in Omaha, you still can party like it's 1999 -- at least judging by the vintage Sweet 98 radio station and "Gary Coleman Has a Posse" stickers on the back of a sign there.

If you've been in Omaha a while, you certainly remember Sweet 98, which reigned as the undisputed champion of FM radio here for a couple of decades.

NOW, IF YOU'RE new to town or happen to be under 20, you would be one of the few people who don't still call KQKQ radio "Sweet 98," even though it changed format and name six years ago. For your edification, that previous incarnation of Q 98 Five played all the hits, had all the great contests and enjoyed the undying loyalty of every teenybopper in eastern Nebraska (and some of their parents, too).

It goes without saying that -- like the vintage bumper sticker there in the Hy-Vee parking lot -- was back when teenyboppers still listened to the radio. Which, of course, was back when radio was the picture of health and the iPod hadn't come out yet.

Back in the day, however, Sweet 98 was a hell of a station . . . if Top-40 was your thing. It inherited the mantle of "king of the teen-age hipsters" from the previous Omaha Top-40 powerhouse, "the Mighty 1290" KOIL (always said as "coil").

Always.

KOIL reigned from the late '50s through most of the '70s, but difficulties with the Federal Communications Commission knocked it down -- even off the air for about six months -- and then when "Sweet" came along in 1980, that was that, forever and amen.

I'm not from here, and my glory days were in the '70s, not the '80s, but I understand how it is. Sweet 98 was to KOIL here what KOIL was to WLCS, which wasn't in Omaha, but instead in Baton Rouge, La., where I grew up. Are you following me here?

IN OTHER WORDS, when I was a kid, "the Big Win 910", was like KOIL, which was like Sweet 98, except that 'LCS got knocked off by WFMF, not KQKQ. Get it?

Whatever. If you're from my neck of the woods, and you still miss WLCS, go to the Big Win 910 CafePress shop and buy one of my shirts. Poppa needs a MacBook, OK?

They call this "full disclosure," I think.

But what we're really talking about here is sainted memory, isn't it? The little things long gone and -- objectively -- of little import, but which mean the world to me. And you. And everybody.

Usually, these things live on only in our hearts and minds. But sometimes . . . sometimes . . . they hang on and hold out -- kind of like those long-ago Japanese soldiers deep in the jungle on an island somewhere in the South Pacific, still fighting a war that ended long before, fighting on simply because no one told them it was over.

Obviously, not many people -- OK . . . no one, actually -- would mistake the parking lot at 78th and Cass for deepest, darkest New Guinea. But there, Sweet 98 holds out, ambushing unsuspecting grocery shoppers with promises of "Today's Hit Music."

Trying to win a brutal Top-40 ratings war that, for the rest of the world, is nothing more than a distant memory. A "sweet" memory of a time when radio mattered, and kids still listened.

The day the music died

One thing kids today will never know is what it was like to have your own radio station.

Not what it's like to be a bazillionnaire and own your own big-time broadcast outlet but, instead, what it's like to be devoted to a radio station, this hometown entity that plays cool tunes (well, mostly) and becomes your window on a world much, much larger than the hick burg in which you find yourself trapped. Face it, unless you're a kid growing up in New York, L.A. or Chicago, you think where you're from is That Which Must Be Escaped.

And I'll bet L.A. and New York kids probably want to flee to Paris or Rome. Maybe London.

You see, long ago, radio stations were living things. They were staffed by live human beings whose job it was to entertain and enlighten other live human beings. These were called "listeners," something radio has radically fewer of these days.

Oftentimes, way back deah den (as my mom says), people would find one station or another's personalities and music so compelling that the station, in a real sense, became "their" station. Listeners took emotional and figurative ownership.

They listened day and night. They called the DJs on the "request line." (And note, please, this was an era when "DJ" immediately brought to mind a radio studio, not a dance club.)

Listeners went nuts for the contests, whether it was the chance to win $1,000 or just a promotional 45. They'd pick up a station's weekly survey to see where their favorite songs ranked this week.

They'd wake up to the "morning man" and boogie down to the groovy sounds the afternoon drive guy was spinning out through their transistor radios.

Boogie down to the groovy sounds? Ah, screw it. You had to be there.

THE REAL business radio was in back during its second golden age -- the Boomer age of Top-40 AM blowtorches . . . and of laid-back, trippy FM free-form outfits, too -- was the business of making memories. That stations sold some pimple cream while selling even more records was just a happy accident, at least from the perspective of their loyal fans.

Back when the Internet was more like the Inter-what?, radio was the Facebook of its day. It told us about the world . . . and about each other. It served up new music for our consideration.

Likewise, a station's listeners formed the pre-social-networking incarnation of what became Facebook groups and fan pages. In short, between the hits and the ads, between the disc jockeys and the contests, radio was community.

All you needed to join was an eight-transistor job, or maybe a hand-me-down table radio in your bedroom, its tubes glowing orange in the darkness as the magic flowed from its six-inch loudspeaker.

AT ITS BEST, radio comforted the afflicted, afflicted the comfortable, lifted downcast spirits, was a friend to the lonely and provided the soundtrack for the times of our lives. To this day, I can hear a song and immediately think "WLCS, 1975," or "WTIX, summer on the Petite Amite River, 1972."

And every early December, my mind will drift back to a late night in 1980 when I was studying for finals at Louisiana State, with my head in a book and WFMF on the stereo. Bad news through the headphones, and -- at least for my generation -- "something touched us deep inside."

It was the Day the Music Died. Again.

Tonight my mind drifts back to Aug. 31, 1984. That was the night a close friend passed into that good night of blessed memory.

That night, the Big 91, WLCS, played its last Top-40 hit and left the Baton Rouge airwaves for its new home in the youthful memories of aging teen-agers like myself. Two-and-a-half decades later, it just doesn't seem right that it's gone.

OF COURSE, lots of things don't seem right nowadays.

That WLCS isn't there anymore -- hasn't been there for more than a generation -- is just one of them in the mind of one Boomer kid from a middling city in the Deep South. You can read about why that is here.

But a couple-odd decades in retrospect, it seems to me that Aug. 31, 1984, was in a way about as profound as the deaths of Buddy Holly and John Lennon -- the intangible end of something we still haven't quite gotten our minds (or our culture) around.

It's not that the actual deaths of Holly or Lennon, or of the "Big Win 910," precipitated some sort of musical or cultural cataclysm in themselves. It's just that things were happening.

And being that things were happening that more or less coincided with each instance of "bad news on the doorstep," it's handy to use these events as markers.

For me, the demise of WLCS -- and the deaths of many stations that were nothing if not actual life forces in their own cultural rights -- signals The Great Unraveling.

The unraveling of a common culture is what I'm getting at, I guess.

Lookit. As much as we kids claimed stations like 'LCS as our own, we can't forget that many of our parents listened, too. Or that Top-40 radio of old played what was big, period -- be that Jefferson Airplane or Frank Sinatra. Because of WLCS, I think I could comprehend more than my own little world of teen-age angst and teen-age fads.

And it's why I feel just as comfortable with Andy Williams and Tony Bennett -- and, yes, Ol' Blue Eyes -- as I do with (ahem) "harder" fare. My world is bigger, richer, more diverse because of a 1,000-watt AM station in a midsized Southern state capital too often prone to calling too much in life "good enough for government work."

Thank God, that couldn't often describe the Big 91.

And because "good enough" wasn't often good enough at WLCS -- because the men and women who worked there just did what they did and did it well -- I owe its memory more than I can repay.

If, after these 25 years, somebody were to require that I pen an epitaph for my long-dead friend, I'd write just this: WLCS played the hits.

Four Songs: Yesterday Once More

This week on Four Songs: five songs. It was necessary -- one of the songs is by John Denver, and a "make good" was in order.

IN MY DEFENSE, I didn't pick the music. That was done according to what was hot with the record-buying public . . . in April 1975. Unfortunately, John Denver's "Thank God I'm a Country Boy" was big back then.

Unsurprisingly, I would have picked differently. But they don't let 14-year-old kids program Top-40 radio stations, and that's how old I was when this episode of Four Songs was done. Live. Through the facilities of the Big 91, WLCS radio in Baton Rouge, La.

In all its amplitude-modulated glory.

And glorious it was. So glorious that I was sitting at the kitchen table, early the morning of April 17, 1975, with my portable reel-to-reel tape recorder patched into the earphone jack of my clock radio to preserve a piece of WLCS forever.

It was a Thursday. Gary King was the morning man.

WLCS was one of Baton Rouge's two Top-40 blowtorches. Radio 13 -- WIBR -- was the other. 'IBR had some great jocks, and a friend of mine even was a part-timer there when I was in high school . . . but I was an 'LCS man.

No offense to WIBR.

Of course, by 1976, I was firmly in the camp of Loose Radio (WFMF during its album-oriented rock salad days). But I'll always love Double-U ELLLLLLL CEE Ess . . . even though it died in 1983, a few months 1984, a year after I married a KOIL woman from Omaha.

And if you're under, say, 30, you're not getting this conversation at all, are you?

LET ME EXPLAIN. Once upon a time, there was this thing called radio -- AM radio -- and we listened to it on "transistors," which were like iPods, only affordable. And better.

An iPod only can bring you the few hundred songs you load into it after illegally downloading them off the Internet or legally buying them on iTunes. But a transistor radio, that could bring you the world, baby.

All for free. And without the threat of a lawsuit by the music cops.

The world first came to my bedroom on a transistor radio tuned to WLCS. I also could tune in the whole wide world on WIBR, or maybe WTIX in New Orleans -- and sometimes KAAY through the ether from Little Rock at night -- but I mostly dug those rhythm and blues . . . and rock 'n' roll . . . and countrypolitan . . . and a bit of ring-a-ding-ding, too, on the Big 91.

What it was, was the breadth of American popular culture at my fingertips. And British Invasion, too.

Never was education so fun. I turned on the radio just to listen to some tunes, and I found myself under the spell of a thousand different tutors -- friendly voices from morning to overnight -- playing for me the breadth of musical expression . . . or at least the musical expression that charted well. It is because of 'LCS, 'IBR, 'TIX (and later, 'FMF) that this Catholic Boy has catholic tastes.

Your iPod is cool and all, but it can't do that.

SEE, THE DEAL IS that I can't repay the debt I owe to WLCS, for one. I can't repay the debt I owe to Gary King, that friendly morning voice on this episode of Four Songs.

For a spell there, King's was the voice I woke up to, got ready for school to and ate breakfast to. He played the hits and told me what the weather was outside, and Gene Perry gave the news at the top and bottom of the hour.

Back in the day, radio was a well-rounded affair.

King's also was the friendly voice that answered the studio line when an awkward teen-ager in junior-high hell would call to request a song. And his was the friendly voice that would take time to chat for a bit when that kid -- or his mother -- sometimes thought he had nothing better to do . . . like put on a morning show.

I didn't know it then, and Gary King (real name: Gary Cox) probably didn't know it, either, but what he was doing was being Christ, in a sense, to a lonely kid and his -- come to think of it -- lonely mother. I shudder to think what one of today's "morning zoo" shows would do with rich material like me and Mama.

That is, if the zoo crew answered the studio line at all.

Via the AM airwaves, I made a human connection with WLCS and Gary King. I needed that. We all need that. And you can't get that from your iPod, though some of us will try to give it, because you have to work with what you have.

BEFORE APRIL 1975 was done, Gary King was gone. He originally was from Kentucky, and one day the call came from WAKY, the Top-40 powerhouse in Louisville that Gary grew up listening to.

On his last show, Gary's ending bit was "convincing" Gene Perry that he could catch a bullet in his teeth if the newsman would just help him out on the gun end. It didn't work as planned . . . which means it worked perfectly in radio's "theater of the mind."

I think I shed a tear or two.

And a couple of years later, I was learning the ropes at WBRH, Baton Rouge High's student-run FM station. And 33 years later -- after various pit stops on the air and hot off the press -- here we are at Revolution 21, trying to figure out what "radio" will be in this new millennium . . . right here on the Internet.

Thanks, Gary. I can't repay you in full, but maybe this will make a nice down payment.