Wednesday, April 09, 2008
Why try harder?
It's a bad thing when you have to put a story on your web site acknowledging, in the lede, that you just got scooped by . . . everybody. On a story that you should own.
IT'S A WORSE THING that the next most pertinent thing you can think of -- as you work your way down the "inverted pyramid" of newswriting -- would be "The coach is a WHAT?!?"
Way to go, Advocate! Why try harder when your audience is used to mediocrity?
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