Saturday, July 02, 2016

3 Chords & the Truth: The vast wasteland at 75



A country can't become awash in television -- and TV commercials -- all of a sudden. You have to start somewhere.

http://www.americanradiohistory.com/Archive-BC/BC-1941/1941-07-14-BC.pdfSomewhere was New York City exactly 75 years ago. On July 1, 1941, Newton Minow's "vast wasteland" of commercial television consisted of Channel 1, Channel 2 and Channel 4. But Channel 4 was still "experimental" and couldn't run ads, so that leaves us with Channels 1 and 2 -- WNBT (NBC) and WCBW (CBS) -- on that august prewar day in July.

Yes, Virginia, there was a Channel 1 until 1946.

On that July day three-quarters of a century ago, the National Broadcasting Company was the first to "go to commercial." Before the start of a Brooklyn Dodgers baseball game, a WNBT camera focused on a test pattern, and in that test pattern was a clock -- a Bulova clock. And that was the first television ad.

The things have been with us since . . . annoying us, amusing us and giving us time to make a trip down the hall. I guess that's well worth taking note of on this week's edition of 3 Chords & the Truth.

IN OTHER WORDS, get yourself ready for an entire set of songs devoted to the boob tube. With a little luck, video won't kill the Internet radio star.

Also get yourself ready for a jazz set, a sweet set and a hot one, too. Variety, as they say, is the spice of life.

Or so we've been told. I guess that's why this little program from Omaha, by God, Nebraska is so dad-blasted eclectic.

You are listening to 3C&T, Omaha. Bulova watch time is . . . time to turn on the Big Show and listen to the music.

It's 3 Chords & the Truth, y'all. Be there. Aloha.



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