You thought the first Jeff Gordon "test drive" ad was good?
Well, here's a sequel that's even better -- mostly because he takes an automotive journalist who was convinced the first ad was a fake, and that Gordon wasn't even behind the wheel, for an expressly non-fake ride of his life. And I'm sure Jalopnik's Travis Okulski saw his life flash before his eyes.
RARELY do you find a sequel to anything that lives up to the original. But this Pepsi Max viral commercial by Davie Brown Entertainment/The Marketing Arm matches, then surpasses the original produced by TBWA\Chiat\Day. Don Draper (not to mention Allen Funt) would have thought this was awesome. Which it is.
Gordon as an ex-con cab driver pulled over by the cops? Epic.
"I can't go back, man. I f***in' can't go back!"
Well, Gordon the "cabbie" can't go back, but I can go back to this video again and again.
And Pepsi certainly has gotten its advertising money's worth over and over again the last few months with this gem. I mean, when you see so many absolutely idiotic commercials -- when you just can't avoid so many idiotic commercials these days -- it's just such a joy to see one done to perfection.
I MIGHT even go buy me some Pepsi Max in appreciation of a job well done.