It takes a real douche to come up with an advertising campaign like this.
Pundits have commented on the cultural insensitivity of these Summer's Eve ads but, frankly, I was too focused of the tawdriness of it all to even start thinking about racial and ethnic stereotyping. Sorry, couldn't get past the EWWWW!
And then there's this one. . . .
TRUST ME, if the missus for a second thought the only thing I saw in her was her V, I'd quickly be missing a P. Unfortunately, Western popular culture -- and the advertising subset thereof -- has staked everything on enough consumers, male and female, buying into The Big Sexist Lie for lots of its purveyors to make a tidy profit.
Which they are.
AFTER ALL, before there was "Hail to the V," we had years of "Hail to the D."
And when you take your hailing of the V and add your obsession with the D, what possibly could go wrong for society?
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