Glenn Beck's planned Internet pay-TV scheme might fly in Montana or Ohio or Utah, but I can't see it being the motherlode for him or anything.
It likely will be a load of something, though.
But Mr. Beck knows everything and I don't, and there are lots of tea partiers who have a strong hankerin' for loads of something -- the more fragrant the better -- so what the hell do I know?
HERE'S WHAT The New York Times is reporting today:
is planning to charge his fans a monthly subscription for his daily talk show online starting this summer, as he makes the move from being a Fox News host to the owner of his own Internet network.LIKE I SAID, maybe some people will pay for this. Others won't. Probably not enough for Beck to afford to up his meds.
On Tuesday, Mr. Beck will announce a first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for one man’s personal brand — and a huge risk, as he and his staff members acknowledged in interviews in recent days.
“I think we might be a little early,” Mr. Beck said of his plan for the Internet network, called GBTV, which will cost $5 to $10. “But I’d rather be ahead of the pack than part of it.”
The business decision by Mr. Beck’s company, Mercury Radio Arts, hinges on an expectation that more and more people will figure out how to view online shows on their TV sets through set-top boxes and video game consoles — and that they will subscribe directly to their favorite brands.
All I know is that if I want to go and watch crazy, I can go back home to the Gret Stet of Louisiana and see all I want for free.