The Omaha Royals -- which, by the way, are no longer actually in Omaha -- are changing the minor-league team's name to the Omaha Storm Chasers?
YEAH, really, says the Omaha World-Herald:
Alan Stein, president of the Omaha Royals, unveiled the club's new name Monday night at the Embassy Suites Convention Center. The switch was made as Omaha's Triple-A baseball team makes the move to Werner Park in Sarpy County next spring.I DON'T KNOW about you, but the first thing I think about when it comes to Triple-A baseball is creating opportunities to tell kids about weather safety.
Since 1969, the team has been named the Royals, the team's major-league affiliate, for all but three years, when it was named the Golden Spikes (1999-2001).
Martie Cordaro, general manager of the Storm Chasers, said the process of changing the name began in May 2009. The club hired Plan B Branding, a branding and logo company from Las Vegas, to research the Omaha area and hold focus groups on whether a name change should be made. The Royals polled the public on its website for name suggestions and then had the public vote on the top three choices.
Cordaro said the fans named the team, while Stein and the staff approved it.
"I'm very pleased," Stein said. "It's an extremely perfect name for Omaha. It will be a lot of fun. What I like about it is being able to get into the area schools and talk about science and weather safety with kids."
What's to tell about weather safety? "Hey, kids! When the siren goes off, run to the basement. And don't drive Mommy and Daddy's car into swiftly moving water during a flash flood!"
For God's sake.
Why not use the team's new identity to do some real "safety education"? Why not the Omaha Crack Hos? Or maybe -- and this one is a real hummer -- the Sarpy Syphilis.
No, really. I think the Sarpy Syphilis has a certain ring to it -- on so many levels, it just works, don't you think?
Call the new mascot Clappy (and, if you think about it, the same mascot could work for either the Sarpy Syphilis or the Omaha Crack Hos), and tell kids to "avoid the clap." And he/she/it could go to schools and pass out those condoms that look like candy coins.
You couldn't buy enough advertising to get that kind of publicity.