Dear traditional media:
Wondering where all your advertising went? I think I just found it.
Here's the new advertising formula: Make a catchy video. Put it on YouTube. Wait for it to go viral.
The Coca-Cola "Happiness Machine" video has attracted almost 2.3 million viewers so far. The only cost was that of producing it.
It's a new world, traditional media. You may not be part of it.
HAT TIP: Inside Music Media.