File this under: "I'm not dead yet!"
Nice ad that, for a change, out-Apples Apple. Now, all Rupert Murdoch needs to do is figure out how to make the "must-have handheld accessory of 2009" self-updating so it's no longer full of day-old news.
OH . . . and make it display audio-visual content, link to stories in all the other "handheld accessories," and somehow interest young folk in a "handheld accessory" that doesn't have an "i" in front of its name.
All for free.
Alrighty, mates! Let's get cracking on the next advert in the campaign, wot?