Thursday, November 15, 2007

Never address real challenges when
a new 'branding' campaign will suffice


This spoof is in memory of "Louisiana . . . a dream state," "Baton Rouge, USA" and "Maybe it's time you tried Baton Rouge."

THAT LAST ATTEMPT at baffling people with bullshtuff memorably was transformed -- with a single comma -- into a statement of profound truth by a couple of high-school buddies of mine.

It's still just as profoundly true today as it was 30 years ago.

Fix your state, and they will come.

In the meantime, don't insult the nation's intelligence. We can read statistical charts, and we know the money Baton Rouge swells are spending on yet another silly "branding" campaign would be better spent on fixing school facilities and teaching Louisianians how to read statistical charts themselves.

And books, too.

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